Digitally-powered, colorful health & wellness
To foster a balanced, active, and healthy lifestyle that includes a daily variety of colorful fruits and vegetables. Ideally 6 colors (at least 5 servings per day) from an early age while encouraging sensible choices for the planet.
To create a grassroots movement and nourishing community that serve as a well-being resource for parents and children, encouraging joint life-long consumption of colorful fruits and vegetables, physical activity, and a greener lifestyle.
Social well-being by rewarding people for making holistic, healthy lifestyle choices via our patented HueTracker™, proprietary HuePets™, HueChefs™, HueSchool™, and other technology-driven products and platforms.
Working with Us!
HueTrition’s™ unique portfolio of highly-interactive digital properties allows sponsors to connect with targeted, in-market audiences across a range of demographic profiles, including parents, K-12 educators, and health, wellness, and food enthusiasts.
Sponsorship packages can be customized to include native articles, education-based mobile games, interactive recipes, and prizing & rewards.
Meet the Team
Monica H. San Miguel Sokolovskiy, Founder & CEO
Monica H. San Miguel Sokolovskiy is a food and health industry visionary, digital innovator, and author. She is a nutrition, wellness, and expert, driven to spread the word about healthy eating. Having spent more than 18 years in a variety of leadership roles in the food, health and wellness industries, including Digital Marketing & Strategy, Content, Social Media & E-commerce, Analytics, Customer & Integrated Marketing, Brand Management, Global Innovation & Better-For-You New Product Development. She is uniquely qualified for the job! A life-long athlete, played tennis at both the collegiate and professional levels, earning a full athletic scholarship to Texas A&M University to earn her nutritional science degree. She then earned her MBA in Marketing and completed Ph.D. coursework in Healthcare Marketing. She is the proud mother of two children, and an entrepreneur with a mission to create a HueMovement to encourage kids and families to lead a healthy, colorful lifestyle.
“This is your World, Color it. Or someone else will.”
– Monica H. Sokolovskiy
Anelia Schneithorst, Content, Social Media & PR Specialist
Anelia Schneithorst has been inspired by health and wellness her whole life! She is a recent graduate of Malone University with a degree in public relations and marketing. She is a social media guru, as well as marketing researcher with a passion for communications! She wants to make the world a more nourishing & green place for everyone!
Sarah Heximer, Director of Business Development
Sarah is thrilled to once again be working with Monica and her informed and unique vision for nutrition in the world. With over ten years spanning multiple functions and industries including but not limited to Brand Management, Shopper Marketing and Product Development, primarily in food and retail, Sarah is well-versed in many different business challenges and triumphs. Helping businesses connect with the best talent and solutions for their needs is a rewarding experience, and one she looks forward to accomplishing at HueTrition. Sarah graduated from the Simon School of Business and University of Rochester as a 3-2 student with her M.B.A in Marketing, Brand Management and Entrepreneurship, and B.A. in Psychology.
Meet the Board
Kathleen E. Bethin, MD | Attending Physician, Clinical Associate Professor, Fellowship Program Director at University at Buffalo
Both a practicing physician and a university professor, Kathleen has worked at the forefront of pediatric medicine for more than 30 years. She has spent nearly ten of those years leading clinical trials into childhood obesity, pediatric diabetes, adrenal disorder, and thyroid disease, helping change the way the medical community thinks about children’s nutrition.
In addition, as Program Director in the Department of Pediatrics, Kathleen supervises and monitors the training of the next generation of pediatric professionals.
Chef Mark Allison, Executive HueChef Consultant, Director of Culinary Nutrition,
Mark is a native of England, who has worked around the world in culinary arts for 37 years. He is a frequent lecturer and judge in various international venues.
He is the recipient of numerous culinary and educational honors; America Diabetic Association’s “Father of the Year Award” in 2012. JWU Publishing Award 2011, JWU Community Service Award 2009, JWU “Teacher of the Year Award 2008”, and JWU “Outstanding Service Award 2006”.
Lisa Underwood, MS, MBA, RDN | Executive HueDietitian, Registered Dietitian Nutritionist
Lisa is a Registered Dietitian Nutritionist (RDN) with expertise in personal nutrition coaching for women and men seeking a healthy lifestyle. Areas of service include adult weight management, diabetes self-care, menopause weight gain, and gut health. She is also the Director of Marketing at RDN Nutrition Consulting.
Gigi Kwok-Hinsley, DrPH, MS, RD | Clinical Nutrition Research Scientists at Amway
Gigi Kwok-Hinsley, DrPH, M.S., R.D., is a Registered Dietitian with a Doctorate in Public Health in the Greater Los Angeles area specializing in nutrition and public health research with experience in adult weight management, school nutrition and health and wellness. Dr. Kwok-Hinsley completed her doctorate in public health at Loma Linda University School of Public Health with an emphasis in preventive care and healthcare management. She has significant experience in weight management, plant-based diets, nutrition research, and health education for a diverse population.
Currently, Gigi is a clinical nutrition research scientist that aims to deliver evidence-based, high-quality products for everyday consumers for everyday use. She is also an adjunct professor at Mt San Antonio Community College in the Greater Los Angeles area. In the past, Dr. Kwok-Hinsley developed and launched NutriBullet University, a corporate social responsibility program for NutriBullet, aimed to increase fruit and vegetable intake at school, at home, and in the community. She was also a clinical research dietitian understanding weight loss and protein consumption at Veteran Affairs Hospital and a lifestyle educator at Kaiser Permanente.
Jean Ronnei, SNS
Jean has been a leader in School Food for many years. In addition to serving as President of the School Nutrition Association (SNA), she led the efforts in Saint Paul Public Schools (SPPS), MN to transform their program to one that received national recognition for: building effective financial systems; designing innovative marketing strategies; and creating healthy menus that honored the diverse student body and drove high participation.
In addition to serving as Nutrition Services Director for SPPS, Jean served as Chief Operations Officer. In that role, had responsibility for Technology Services, Facilities, Safety & Security, Custodial, Transportation and Nutrition Services. This role provided her with valuable insights into K-12 and have her uniquely qualified to assist those in the school nutrition field.