Fun & Simple
Lifestyle with Color
Colorful mindful living
To foster a balanced, active, and healthy lifestyle that includes a daily variety of colorful fruits and vegetables. Ideally 6 colors (at least 5 servings per day) from an early age while encouraging sensible choices for the planet.
To create a grassroots movement and nourishing community that serve as a well-being resource for parents and children, encouraging joint life-long consumption of colorful fruits and vegetables, physical activity, and a vibrant, sustainable lifestyle.
Social well-being by encouraging and rewarding people for making holistic, healthy lifestyle choices via our proprietary HuePets™, HueChefs™, HueTrition Live™, HueSchool™, and patented HueTracker™, among other technology-driven products and platforms.