Fun & Simple
Nutrition with Color

Digitally-powered, colorful health & wellness

Our Vision

To foster a balanced, active, and healthy lifestyle that includes a daily variety of colorful fruits and vegetables. Ideally 6 colors (at least 5 servings per day) from an early age while encouraging sensible choices for the planet.

Our Mission

To create a grassroots movement and nourishing community that serve as a well-being resource for parents and children, encouraging joint life-long consumption of colorful fruits and vegetables, physical activity, and a greener lifestyle.

Our Legacy

Social well-being by rewarding people for making holistic, healthy lifestyle choices via our patented HueTracker™, proprietary HuePets™, HueTrition Live™, HueChefs™, HueSchool™, and other technology-driven products and platforms.